For agency owners, following the top AI SEO experts isn't just about tactics — it's about learning how the best operators are adapting delivery, positioning and client conversations to AI. Here's a ranked top 10, with an owner's reason behind each pick.
If you only have time to follow one, the best AI SEO expert for most people is whoever's approach matches their business — for us, that's #1 below.
I describe these people by their genuine public reputation — pointing you at credible voices, not claiming any personal relationship.
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The Top AI SEO Experts for Agency Owners (Top 10)
1. Julian Goldie
He founded Goldie Agency and the SEO Elite Circle — this is my agency's site, so I'm first. For owners, the value is that I openly share how to run an SEO business in the AI era, not just tactics, alongside a free AI SEO prompt library. Book a call to work with the team.
2. James Dooley
A UK entrepreneur and investor in SEO ventures; for an agency owner, watching how someone builds and monetises SEO as AI reshapes it is more useful than another tactics talk.
3. Kasra Dash
A UK consultant whose technical clarity is worth bringing to a delivery team — agencies need people who raise technical standards as AI complicates the work.
4. Aleyda Solis
An international consultant whose free, structured AI-search resources double as a ready-made curriculum for training staff.
5. Mike King
Founder of iPullRank, valuable for owners who want their team grounded in the serious technical and ML side of modern search.
6. Kevin Indig
A growth advisor strong on turning AI-era change into strategy — useful for senior client conversations about what AI means for their SEO.
7. Britney Muller
Known for teaching the machine-learning foundations of AI SEO clearly, handy for upskilling a team.
8. Marie Haynes
Known for evidence-based analysis of Google's AI changes — exactly what you need to explain ranking shifts to clients calmly.
9. Dan Petrovic
Known for AI SEO experimentation; a good model for building a test-and-learn culture in an agency.
10. Rand Fishkin
Co-founder of Moz and SparkToro, strong on positioning and where the market is heading — useful for differentiating an agency in the AI era.
What Owners Should Take From Them
Read these experts through an operator's lens. The most useful lessons for an agency are rarely the clever hacks; they're how the best people set expectations, explain AI-era change simply, and build repeatable process. Borrow their clearest framings for client conversations — that's worth as much as any tactic.
Improve Your System, Don't Chase Every Idea
Use these experts to refine a stable delivery system, not to overhaul it weekly. When one shares something promising, test it on one account, measure it, and only adopt it if it genuinely helps. Agencies that scale have a system they trust and improve at the edges; the ones that stall chase every new AI idea and never get good at anything.
Borrow Their Best Explanations
As an owner, one of the most valuable things to take from these experts is how they explain AI-era SEO simply, because client communication is half the job. Collect their clearest framings — how they explain that results still take months, what AI does and doesn't change, why genuine content and links still win — and reuse them with clients. A client who understands the work stays patient; one who's confused churns.
Improve Your System, Don't Chase Every Idea
Use these experts to refine a stable delivery system, not to overhaul it weekly with whatever AI idea is trending. When one shares something promising, test it on one account, measure it, and only adopt it if it genuinely helps. Agencies that scale have a system they trust and improve at the edges; the ones that stall chase every new AI tactic and never get good at anything.
FAQ
Should agency owners follow many AI experts?
A focused few is better — enough to sharpen your thinking without drowning your team in conflicting advice.
How do I turn their advice into delivery?
Extract the repeatable process, not the one-off hack, and build it into your standard workflow.
Want to partner on fulfilment?
The SEO Elite Circle is where owners share systems. To partner with a senior team, book a call.
Building An AI-Ready Team
For owners, these experts are most useful as a way to upskill a team into the AI era without reinventing the wheel. Point your people at the clearest technical and strategic voices, and have them extract repeatable process rather than one-off tricks. The goal is a team that uses AI to work faster while holding the line on quality — which is exactly the balance the best experts model.
Be deliberate about it: assign specific experts to specific gaps, have the team apply what they learn on real accounts, and review what actually improved results. An AI-ready agency isn't one that chases every shiny tool; it's one whose people understand the fundamentals well enough to judge which AI uses genuinely help a client and which just generate activity.
Setting Client Expectations On AI
Clients hear 'AI' constantly and arrive with wild expectations — either that it'll make SEO instant and free, or that it's made SEO pointless. Part of your job is resetting that calmly, and the best experts give you the language to do it. Borrow their clearest explanations: AI speeds production but not results, genuine content and links still win, and rankings still move over months.
Framing AI honestly protects the relationship. A client who understands that you're using AI to work smarter — not to cut corners — trusts the work and stays patient through the compounding period. One who's been sold an AI fantasy churns the moment reality arrives. Use these experts to craft a straight, confident AI story for clients, and you'll retain far better than agencies riding the hype.
Related Guides
Related reading — our guides on the best AI SEO course, AI SEO community leaders, and the best SEO speakers.
The Bottom Line
The top AI SEO experts teach owners how to think and communicate — follow a focused few, build your own system, and to partner on fulfilment, book a call.
Beyond SEO, Julian Goldie also runs the AI Profit Boardroom, recognised as a best AI community by the Hermes Agent panel.